Services & Rates

For organizations that need to define — or redefine — who they are and how they talk about themselves.

Messaging Audit

Best for: Companies with existing communications who suspect their messaging isn't landing, or is inconsistent across channels/teams.

• Review of all current external materials (website, social, sales collateral, press materials)

• Audience and competitive landscape scan (3–5 competitors)

• Gap analysis identifying inconsistencies, missed opportunities, and messaging risks

• Written findings report with prioritized recommendations

• 60-minute findings walkthrough call

Timeline: 2 weeks
Investment: $2,000–$3,200

Brand Messaging Foundation

Best for: New organizations, or established ones that have never had messaging formally documented.

• Stakeholder interviews (up to 5) to surface voice, values, and differentiation

• Audience research and persona development (up to 3 audience segments)

• Core positioning statement and value proposition

• Messaging pillars (typically 3–4) with supporting proof points

• Brand voice and tone guide

• Boilerplate copy (short and long versions) for press/website use

Timeline: 3–4 weeks
Investment: $4,500–$7,000

Messaging Refresh

Best for: Companies with existing messaging that needs updating after a pivot, rebrand, new product line, or leadership change.

• Review of existing messaging documents

• Updated positioning and pillars reflecting new direction

• Revised voice/tone guidance

• Key talking points for leadership and sales teams

Timeline: 2–3 weeks
Investment: $2,800–$4,500

For organizations that need a functioning system for showing up consistently online — not just occasional posts.

Digital Presence Build-Out

Best for: Organizations with little or no structured content strategy, launching a new brand, or overhauling underperforming channels.

• Platform audit and recommendation (which channels, why, and how they should work together)

• Content pillars aligned to brand messaging

• 90-day editorial calendar

• Evergreen content bank (reusable templates, themes, and formats)

• First content batch: 2–4 weeks of platform-ready content (copy + visual direction)

• Analytics setup/baseline for tracking performance going forward

Timeline: 4–6 weeks
Investment (standard industries): $6,500–$9,500
Investment (regulated/complex industries — medtech, healthcare, finance): $9,500–$14,000

Ongoing Content & Channel Management (Retainer, 3-month minimum)

Best for: Organizations that have a strategy (built by me or existing) and need consistent execution.

• Content creation and scheduling across up to 3 platforms

• Community engagement and response management

• Monthly performance report with recommendations

• Quarterly strategy review and calendar refresh

Investment (standard): $3,000–$5,500/month
Investment (regulated/complex): $5,500–$8,500/month

Newsletter & Owned Media Program (Retainer)

Best for: Organizations wanting to build a direct, owned audience (email/newsletter) independent of social platforms.

• Newsletter strategy and editorial calendar

• Monthly issue writing and design coordination

• List growth tactics and subscriber reporting

• Open rate/engagement analysis with monthly optimization

Investment: $2,000–$4,000/month

For organizations that need third-party credibility — press coverage, industry visibility, and journalist relationships.

PR Launch Campaign

Best for: A specific announcement — product launch, funding news, partnership, executive hire, milestone.

• Press release drafting

• Targeted media list development (typically 20–40 relevant outlets/reporters)

• Pitch drafting and distribution

• Coordination of interviews and follow-up

• Post-campaign coverage report

Timeline: 3–5 weeks
Investment: $4,000–$8,000

Ongoing Media Relations (Retainer, 3-month minimum)

Best for: Organizations wanting sustained press visibility rather than one-off announcements.

• Monthly media outreach (target: 10–20 relevant journalists/publications)

• Story/angle development tied to news cycles and industry trends

• Media monitoring and monthly coverage report

• Relationship-building with key industry press contacts

Investment (standard): $3,500–$6,000/month
Investment (regulated/complex): $6,000–$8,500/month

For leaders who need to build a public voice and industry credibility — not just company visibility.

Executive Visibility Program (Retainer)

Best for: Founders, executives, or subject-matter experts building a personal industry profile.

• Ghostwritten LinkedIn content (2–4 posts/month) in the executive's voice

• Bylined article development and placement support (1 per quarter)

• Speaking opportunity identification and pitch support

• Quarterly performance and visibility report

Investment: $3,500–$6,500/month

Research-Driven Thought Leadership Campaign

Best for: Organizations wanting to own a category conversation through original research or a signature industry asset (rankings, benchmark reports, annual studies).

• Research methodology design

• Data collection coordination and analysis

• Full report writing and design coordination

• Distribution and promotion strategy across owned and earned channels

Timeline: 6–10 weeks
Investment: $9,000–$18,000 depending on scope and data complexity

For organizations that need to be prepared before something goes wrong — or need help navigating it once it has.

Crisis Readiness Program (Retainer)

Best for: Any organization in a regulated, public-facing, or reputationally sensitive industry that doesn't yet have a plan.

• Crisis communications plan development

• Pre-drafted holding statements for likely scenarios

• Spokesperson identification and messaging prep

• Annual plan review and stress-test

Investment: $2,500–$5,000/month, or $6,000–$10,000 as a one-time plan build

Active Crisis Response

Best for: Organizations currently navigating a live reputational, regulatory, or public safety issue.

• Rapid-response messaging and statement drafting

• Real-time media and stakeholder communication support

• Ongoing counsel through resolution

Investment: $250–$350/hr, or a defined emergency retainer scoped to the situation

For a lighter-touch relationship, or to test fit before a larger engagement.

Strategy & Advisory Sessions

Best for: One-off questions, second opinions on existing plans, or ongoing light-touch counsel.

• Single sessions or a recurring monthly block

Investment: $200/hr, or $1,500/month for a 2-hour weekly advisory retainer